Sunday, October 16, 2011

Weekend Report: Remakes Can't Retire 'Real Steel'


Two 80s remakes and a bird-watching movie weren't able to knock down Real Steel, which held well enough to repeat in first place this weekend. Footloose wasn't far behind, but also wasn't all that impressive, while The Thing missed the mark and The Big Year bombed. Overall box office was off around 33 percent from the same frame last year when Jackass 3-D led with $50.3 million.

Real Steel dipped 40 percent to an estimated $16.3 million. That hold isn't quite as strong as Secretariat or Red from last October, but it's still solid in its own right. Through 10 days in theaters, the Hugh Jackman robot boxing movie has earned $51.7 million.

Footloose was a close second with an estimated $16.1 million. It debuted below Stomp the Yard ($21.8 million and the first two Step Up movies ($20.7 million and $18.9 million), but did end up slightly above Step Up 3-D ($15.8 million). It also had lower initial attendance than the original Footloose, which opened to roughly $20 million when adjusting for ticket price inflation. Distributor Paramount Pictures is reporting that 75 percent of Footloose's audience was female, and 27 percent was under the age of 18. The movie played best in the South, Southwest and Midwest, and earned a strong "A" CinemaScore.

While the Footloose remake at least held its own, The Thing was an outright disappointment with a meager estimated $8.7 million. That's lower than most horror remakes from the last decade, including second-tier ones like The Fog ($11.7 million) and The Stepfather ($11.6 million). According to distributor Universal Pictures, the audience was 57 percent male and 56 percent under 30 years old. The CinemaScore was a weak "B-," indicating that the movie is going to have a tough time surviving opposite Paranormal Activity 3 next weekend.

The movies occupying fourth through eighth place were all holdovers that experienced very light declines. The Ides of March eased just 28 percent to an estimated $7.5 million. That's an improvement on star George Clooney's Michael Clayton, which declined 36 percent around the same time in 2007. Ides's 10-day tally reached $22.2 million.

Dolphin Tale dipped 31 percent to an estimated $6.4 million for a total of $58.7 million. Moneyball was off 26 percent to $5.5 million, and has now made $57.7 million. 50/50 had the best hold among all wide releases, falling just 24 percent to $4.3 million. Through three weekends, the cancer comedy has earned a solid $24.3 million. Finally, Courageous eased 30 percent to $3.4 million for a total of $21.4 million.

Opening all the way down in ninth place with an estimated $3.3 million, The Big Year was a big disaster. That debut is just a tiny fraction of director David Frankel's The Devil Wears Prada ($27.5 million) and Marley and Me ($36.4 million). It's only slightly better than star Jack Black's Tenacious D in: The Pick of Destiny ($3.24 million), and is Steve Martin's lowest wide opening since 1994's Mixed Nuts. The Big Year even opened a bit lower than Owen Wilson's 2004 bomb The Big Bounce ($3.336 million). This is distributor 20th Century Fox's third-straight disappointment following Glee The 3D Concert Movie ($6 million) and What's Your Number? ($5.4 million). Demographics and exit polling are not currently available.

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